Fireball Whisky Coats Highway After Trucks Collide

Drive up and smell the cinnamon.

By Ethan L. Johns
June 15, 2018

Image: Arkansas DOT/Twitter

It’s ok, party animal, dry those tears. There’s still plenty of cinnamon booze to get you hammered this weekend.

Traffic on a stretch of the I-40 highway in Arkansas crawled to a standstill on Thursday after two semi-trucks collided, spilling cases filled with miniature bottles of Fireball Cinnamon Whisky all over the road.

One of the semi cabs caught fire, though both drivers were extricated and treated for their non-life-threatening injuries, according to the Associated Press.

The Arkansas Department of Transportation shared photos of the incident on Twitter, which showed the road littered with cardboard debris and the red-and-yellow bottles.

“Looks like we’ll be working this for a while,” officials wrote.

Fireball is most commonly known as the drink of choice for young people looking to get annihilated drunk. The Canadian whisky is sweet and flavored with cinnamon, so it goes down easy before you have a chance to feel the sting, thus providing the company with its slogan, “Tastes Like Heaven, Burns Like Hell.”

Fireball joins a whole host of other products in the Genius Kitchen Spilled Food Hall of Fame, including, most recently, an overturned tanker that spilled 12 tons of molten chocolate onto a Polish highway.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns