Drake is Now the 'Kale God' of Toronto After Quitting Meat

Fast-casual, veggie-forward chain Freshii erects honorary billboards.

By Ethan L. Johns
March 30, 2018

Image: Ryan Adams/Twitter

Aubrey Drake Graham is a man of many names. Known to most as Drake, the rapper also goes by “Champagne Papi,” “Drizzy,” and “the 6 God.” Now, thanks to a fast-casual restaurant, he’ll be able to add “Kale God” to his resume.

International veggie-heavy chain Freshii sponsored a series of billboards in Drake’s home city of Toronto this week, after he revealed earlier this month that he had cut meat out of his diet. The billboards, featuring the title “Kale God” and the graphic of praying hands from the single “6 God,” directed those reading it to “go to Freshii.”

BlogTo reported on Thursday that Freshii had paid for the billboards to congratulate Drake on his dietary switch. Unlike Peta, the Toronto branch of Freshii was nothing but supportive of the decision, going so far as to create a website. Somehow, they even managed to snap up the domain name, kalegod.com. Well-played.

On the site, Freshii’s lead nutritionist Andie Shapira offered some useful suggestions and for going meat-free (“HYFR”).

“Giving up butter chicken and Sotto Sotto black angus steak isn’t easy, even with all the pineapple pizza in the world,” she wrote, before promising support.

“The entire Freshii team is behind you, passionate from (only a few) miles away.”

All hail the coming of the vegans.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns