Domino’s New Mission: Paving Potholes for Pizza Protection

Nominate your town and your delivery guy or gal will thank you.

By Ethan L. Johns
June 12, 2018

Image: Domino’s

There are few things that match the disappointment of opening that pizza delivery box and finding it squished into a corner, cheese all astray, after being jostled in the back seat of a speeding 1992 Honda Accord.

In an effort to stop pizza desecration and give back to communities, Domino’s is continuing its Paving for Pizza program, through which it subsidizes road repairs across America. The pizza chain is now calling for its customers to nominate their towns and cities to receive pothole-filling funds.

"Have you ever hit a pothole and instantly cringed?” asked Russell Weiner, president of Domino's USA, in a statement. “We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store."

The company even filmed a demonstration video (“The Pothole Impact Meter”), which shows exactly what happens to a pie when its box hits bumps rated from “mild” to “catastrophic.”

To mitigate the universal cringe-factor associated with airborne backseat pizza, Domino’s has already funded street repairs in Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California—with a self-reported total of 203 potholes fixed across the four municipalities.

So if you like a ride that’s as smooth as perfectly-blended sauce, you might consider nominating your town today.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns