Dolce & Gabbana Gets Al Dente with New Pasta Line

Plus, a designer apron for only the most chic cooks in the kitchen.

By Ethan L. Johns
November 07, 2017

Image: Pasta Di Martino/Twitter

Step aside, nonna, there’s a new pastificio coming to conquer the mass market, and they’re doing it with high-fashion flare.

Dolce & Gabbana has teamed up with the century-old Pastificio G. Di Martino, a family-owned Italian pasta maker, to create a limited edition tin of pastas to be sold around the world. Priced at 95 euros ($110), the fashionable food collection will include spaghetti, penne mezzani rigate, paccheri and mista corta (a mix of pasta odds and ends), as well as a specially-designed D&G apron.

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The pasta boxes are already available online for shipment to Italy. Those in the US will have to wait until they become available on November 15th. According to Bloomberg, the tins will be on sale in select specialty stores, including at Buon’Italia in New York City’s Chelsea Market. The pasta will also play a large role in the D&G holiday display at Harrods in London.

The aprons and pasta bags are adorned with “La Famiglia, La Pasta, e L’Italia!”—a motto which the Milanese fashion house has been upholding since their 2018 Spring and Summer show which took place in September during Milan Fashion Week. The show featured a variety of food-themed pieces, including a cannoli patterns, eggplant earrings and a pasta dress.

Pastificio G. Di Martino will open a store in New York in 2018—the first move in a planned American expansion, according to Bloomberg. The company makes its pasta in Gragnano, a town just inland from the Amalfi coast, which has a reputation for producing some of the finest dried pastas in the world.

?Considering the quality of pasta from Gragnano (and its standard retail value, which can be upwards of $10 per pound), the price tag for the D&G tin is not completely absurd. Ten pounds of pasta and a designer apron? This could just be the best holiday gift for the fashionable pasta lover in your life.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns