Diet Coke Launches New Flavors & Redesigned Cans

A skinnier, updated can with the same taste fans know and love.

By Ethan L. Johns
January 10, 2018

Image: Coca-Cola

There’s a rainbow coming and it isn’t the kind that you’ll find in the sky after a storm.

Joining the global corporate quest for the millennial dollar, Coca-Cola announced on Wednesday a total restyling of the Diet Coke brand, which includes a sleek new can and four colorful, snappy new flavors.

The newly designed Diet Coke will be available in its classic, original flavor, as well in flavored varieties that include Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. The new can is tall and skinny, yet contains the same 12 ounces as a standard can. They will be available to purchase as single cans or in packs of eight, beginning this month.

The company is calling the overhaul “a new era” in the best-selling sugar-free soda’s history, which began when it was launched in 1982. For the new Diet Coke offerings, the company researched the wants and needs of young Americans over the span of two years, testing over 30 different flavors for the product.

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“Diet Coke is one of the most iconic brands loved by millions of fans in North America,” said Rafael Acevedo, the company’s Diet Coke group director. “Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”

For die-hard traditionalists who need a fist-filling hunk of metal or the weight of glass, there’s no need to fear; Diet Coke will still be available in classic cans and glass bottles.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns