Denny's Activates its 'Mobile Relief Diner' for Florence Hurricane Aid

Hot breakfasts for hard times.

By Ethan L. Johns
September 20, 2018

Image: Denny’s

With hurricane frequency and level of devastation on the rise, one diner chain has invested in technology to feed the masses in its own special way.

Denny’s on Wednesday announced that it was dispatching its custom “Mobile Relief Diner” to North Carolina, where it will be serving up free pancake breakfasts to those affected by Hurricane Florence.

The Mobile Relief Diner is basically a bright red, 53-foot 18-wheeler filled to the brim with all the necessary equipment for making breakfast. Denny’s claims that it will be able to “travel to virtually anywhere in the U.S.” and serve free pancakes, bacon, coffee and other drinks to those in need of a hot meal.

The 24/7 diner chain first experimented with temporary mobile kitchens in 2017 after Hurricanes Harvey and Irma, when disaster relief was required in Houston and South Florida. According to a press release, the efforts resulted in 14,000 meals being served over the course of two weeks.

“Knowing the devastation that Hurricane Florence has created and will continue to create in the Southeast, it is very important for us to deploy the Mobile Relief Diner straight into those communities to help the displaced as they work to get back on their feet,” said Denny’s chief marketing officer, John Dillon, in a statement.

Denny’s says that its new Mobile Relief Diner will be permanent, and will continue to travel as needed when disaster strikes. North Carolinians and others can follow the truck’s movement on Twitter, where it is posting updates on its location.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns