Def Leppard Teases Tour By Pouring Some Sugar on Stuff

Lead singer Joe Elliott does it all in the name of love.

By Ethan L. Johns
April 05, 2018

Image: Def Leppard/YouTube

If ever there was the perfect way for an aging metal band to integrate itself into modern internet life, this would be it.

This week, the English rock group Def Leppard quite literally poured some sugar on stuff, when it released an unexpectedly entertaining Old Spice-style promotional video for its upcoming summer tour. The video features a bunch of sticky sweet references to what is arguably the group’s most well-known song, “Pour Some Sugar on Me.”

The video, styled as a cooking show called “Pouring Sugar with Joe Elliott,” stars the group’s frontman standing at a wooden counter with sugar in a variety of containers. As the hit tune plays in the background, Elliott proceeds to quote lyrics and “explore the hot sticky sweet wonders of sugar.” Cringe?

He begins by pouring some sugar on a cupcake. “Ta-da!” The cupcake is transformed into a three-tiered cake, complete with guitar picks. McDonald’s Dollar Menu cheeseburger? No match for the power of sugar, which magically turns into a big red steak.

Apparently sugar works on non-food items as well, as a child’s ukulele is transformed into a Gibson Les Paul and a sad, wilted rose is transformed into a fragrant bouquet.

Def Leppard kicks off its arena tour of the U.S. in May, with shows running until October. Tickets are available via Live Nation.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns