Dangerously Cheesy Cheetos Popcorn is Coming to a Cinema Near You

Blockbusters and pant legs stained with Cheetos dust.

By Ethan L. Johns
December 12, 2017

If you see a cheetah in your local cinema later this month, try not to be alarmed. That’s just Chester. If you see people coming out of a film covered in orange dust, however, get your butt over to the concession stand, because there are going to be lines out the door for the most cutting-edge innovation since the eat-in theater.

You probably guessed it by now—the orange stuff was the instantly recognizable Cheetos “cheese seasoning,” because Cheetos is partnering with Regal Cinemas (sorry, AMC) to bring hungry movie-munchers a flavor-blasted version of everybody’s favorite cinema snack: popcorn.

If you love popcorn and Cheetos, well, you’re going to love this treat, which will be available in 32-ounce containers at participating Regal Cinemas. The snack has been tested in certain cinematic enclaves across the country, but beginning December 15th, the whole nation will be able to enjoy them. If you don’t love popcorn, well, why are you even at the movies, bro?

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"Cheetos and popcorn are the ultimate movie snack combination,” said Sean Mathews, Frito-Lay’s director of marketing, “and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally."

But perhaps the best thing about the release of Cheetos Popcorn is that it’s being released on the same day as the new Star Wars film (porgs are food!!). Meaning that the new Star Wars film is coming out on December 15th and literally nothing else matters.

So if you decide to turn yourself into an orange snowman with tasty, flavor-blasted Cheetos popcorn during the new Star Wars film, Genius Kitchen kindly reminds you to chew with your mouth closed while on your cinematic journey. Light-sabered, you will be—if your chomp-chomping is too loud. Hey, just looking out for you.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns