Dairy Queen Debuts Blockbuster Summer Blizzard Flavors

It’s the shake joint’s first full summer menu featuring the signature Blizzard.

By Ethan L. Johns
May 04, 2018

Image: Dairy Queen

Be warned! A summer storm is churning, and it’s set to touch down very soon at a DQ near you.

On Thursday, the soft-serve champs at Dairy Queen announced the brand’s first-ever “Summer Blizzard Treat Menu,” which is set to feature all the best parts of the hot season, blended up into its signature Blizzard shakes.

From candy bars to seasonal fruit to summer blockbuster films, the summertime Blizzard lineup pairs perfectly with activities that scream “free time!”

Like the Jurassic Chomp Blizzard with peanut butter, which was created in partnership with the upcoming big-budget blockbuster, Jurassic World: Fallen Kingdom. Is the film any good? We have no idea, but that’s beside the point. It’s gonna be huge, and it’s gonna be expensive, which calls for a Blizzard with mixed-in candy, peanut butter bites, fudge and vanilla soft serve.

Other options include the Summer Berry Cheesecake Blizzard, made with highly seasonal fruit flavor, like raspberries, blackberries and blueberries. Oh, and cheesecake, because you can’t just eat fruit, silly!

There’s also the Twix Blizzard, for a chocolate candy treat, and the Cotton Candy Blizzard to make you feel like you’re at the state fair. If you’re more of an outdoorsy kind-of person, the S’mores Blizzard might be more up your trail, since camping in the summer is the best and buggiest way to be outside.

“We are really excited about this Summer Blizzard Treat Menu launch,” said Maria Hokanson, American Dairy Queen Corporation’s executive VP of marketing, in a statement. “Summer is full of sun-filled days, late evenings and unforgettable moments, and that’s what DQ is all about. These Blizzard Treat flavors give our fans a season-long ticket to treat themselves to the best summer yet.”

The product launch also has an interactive component, with special Museum of Ice Cream-esque experiential rooms for each of the Blizzard flavors. The installation will take place on May 23rd from 5 p.m. to 7 p.m. at the Big Screen Plaza in Manhattan.

And if you love #America, keep your eyes peeled later this summer, the company hints. Two Americana-themed treats are scheduled for release, and you wouldn’t want to miss those, now would you?

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns