California Winery Bottles a Rosé with Scratch & Sniff Labels

A wine with an extra-special bouquet.

By Ethan L. Johns
July 06, 2018


Turns out the United States Postal Service is more of a trendsetter than any of us could have foreseen. OK, not really, but it’s true that scratch and sniff technology is popping up in more places lately.

One such place is on the label of California’s Cocomero rosé, a millennial-friendly wine that was just released in the U.S., according to the Drinks Business.

The scratch and sniff label, which was used for the first time on 2017 bottles, releases an aroma of watermelon when scratched—reminiscent of the pink liquid within.

Cocomero (“watermelon in Italian”) is made from the black Barbera grape, which is traditionally used for making red wines in northern Italy. With reported tasting notes of watermelon (obviously), strawberry and even candy peach rings, the wine seems like a pretty great wine for sitting around in the heat.

Cocomero retails for about $13 at, an e-commerce site that sends you wine based on your flavor preferences. Consume with shellfish, nothing at all or even, because why the heck not, some fresh watermelon slices.

No need to spit out the black seeds.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns