Bubbly, Pink and Canned: House Wine Releases New Rosé

Leave the corkscrew at home.

By Ethan L. Johns
December 15, 2017

Image: House Wine

A bottle of sparkling wine may have its ritual cork-popping appeal, but what if we told you that you could fit half a bottle in your pocket and bring it anywhere?

House Wine has been killin’ the canned wine game for over a decade, and now, just in time for New Year’s Eve toasts everywhere, it’s dropping a new portable product that will have millennials and everyone else jumping for joy. Pretty in pink? You got that right. Say hello to sparkling rosé in a can.

According to tasting notes provided by the company, the bubbly rosé is bright and crisp with berry and citrus flavors. Oh, and it’s American—for all you patriots out there. These 375-milliliter road sodas (equal to half a bottle of wine, or just a bit more than a standard 12-ounce soda can) retail for $5.99 a pop.

"House Wine is made for this category, which delivers fresh wine and caters to the grab-and-go lifestyle of busy and active wine consumers,” said Alex Evans, the chief sales and marketing officer for Precept Wine, which owns the House Wine brand. “They are also accessible, affordable and recyclable, which helps reduce overall waste, but most of all they are delicious!"

If you’re not into bubbles (what?) or if you’re not a fan of pink (huh?), check out House Wine’s other canned offerings, which cost the same as the rosé. If you’re really against the can, you can grab them in bottle-form for $11.99, or in 3-liter boxes for $19.99. Can fans should also keep an eye out for a new Sauvignon Blanc and a Pinot Noir, which are expected to be available in January.

Wine in a can is the antidote to rampant pretentiousness in the wine world. Not a wine snob? Throw a cold one in your bag or your coat pocket and crack it open at the beach or at your next epic rager. Need something to make your ride home from Penn Station a bit more pleasant? This writer can attest to House Wine’s instantaneous curative properties. Grab two cups; they’re even better when shared with grumpy strangers.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns