For Chipotloween, Get $3 Booritos

Also, try your luck for a chance at free burritos for a year.

By Ethan L. Johns
October 18, 2017

Image: Patrick T. Fallon/Bloomberg via Getty Images

Can’t think of a Halloween costume this year? Of course, there’s always the classic toilet paper mummy. But if you’re thinking of something a little more foodie-centric, why not try the humble burrito? Any way you wrap it, your disguise is good for a discount at America’s favorite overstuffed burrito joint.

That’s right, wear your Halloween get-up to Chipotle this year and you’ll have access to a $3 “Boorito,” bowl, salad or taco. Now that’s a dope discount. Of course, the folks at Chipotle get to decide whether your “costume” is really a costume. (Does this mean I can’t dress up like that writer from Genius Kitchen?) The offer is valid from 3 p.m. until close at participating stores, so grab your three buckaroos and some change for the taxman, then head down to your local Chipotes for more food than any human should ever eat in one sitting (#America).

You thought that was exciting? Get a load of this: one lucky Chipot-lover is going to be getting free burritos for a year. Or, at least, one burrito per week for 52 weeks. Technicalities, amirite? All you have to do if you want that burrito booty is text “BOORITO” to 888222 before October 31st. Fair winds to ye’ me hearties!

The free and discounted burrito tactic is not new for Chipotle. The fast casual chain has offered discounts for Halloween costumes in past years, and spent as much as $60 million on free burritos after its major food safety scandal, according to Bloomberg.

Even though Chipotle’s public trustworthiness ranking is less than 50% according to Money, this writer is 100% going to get his boorito, because this life was meant for living and that barbacoa is just the bomb.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns