Ben & Jerry's Builds Kitchen Campfires with New Gimme S'more Flavor

Featuring some more s’mores than the original S’mores ice cream.

By Ethan L. Johns
March 15, 2018

Image: Ben & Jerry’s

If you’re a pyromaniac, odds are you like toasting s’mores over a campfire. You might also like lighting trash fires, but we can only condone one of these activities.

So the next time you feel the urge to light a fire where fire does not belong, you can satisfy your toasty cravings by opening up the freezer. It’s not very hot in there, we know, but there’s Ben & Jerry’s new Gimme S’more ice cream, and it has so much more s’more than ever before.

Announced on Thursday, the Vermont-based creamery’s new Gimme S’more ice cream comes just in time for the beginning of the spring camping season. Ben & Jerry’s may already have a S’mores ice cream, but this here is a different beast altogether.

While the old S’mores ice cream is made of chocolate ice cream swirled with all the s’mores fixins, Gimme S’more gets a major marshmallow metamorphosis. It’s got new toasted marshmallow ice cream for a base, with chocolate cookie and graham cracker swirls, as well as flecks of chocolate.

Dying to try? S’more aficionados will be able to find this tasty treat in retail stores and Ben & Jerry’s Scoop Shops beginning mid-March. A pint will cost $4.89. For those lucky enough to live near one of the Scoop Shops, the brand is promising an exclusive sundae that pairs even more s’more with the Gimme S’more ice cream.

So forget about the sticky mess that comes with making real s’mores and eat your ‘mallow sandwiches in ice cream form. Smokey Bear just might thank you as well.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns