Holiday Strawberry Bread

Excellent bread for gift-giving around the holidays. It's dense, moist texture makes it a favorite. I received a recipe phamphlet, An Epicurean's Holiday, from the Texas Power and Light Company in 1975 when I was just 14 years old. I have had it ever since!

• Ready In: 1 hr 15 mins
• Yields: 2 9

Ingredients

• 3  cups flour
• 1  teaspoon baking soda
• 1  teaspoon cinnamon
• 2  cups sugar
• 1  teaspoon salt
• 24  ounces frozen strawberries, thawed
• 1 1⁄4 cups  vegetable oil
• 3  large eggs, well beaten
• 1  teaspoon  red food coloring (optional)

Directions

1. In a large mixing bowl stir all the dry ingredients together.
2. Make a "well" in the center of the mixture.
3. Pour the strawberries, oil and eggs into the hole.
4. Mix by hand until all the ingredients are thoroughly combined.
5. Add the food coloring if desired.
6. Pour the batter into 2 greased and floured 9 x 5 x 2-1/2" loaf pans.
7. Bake at 350° for 1 hour or until tests done.
8. Cool.
9. You can use smaller size loaf pans for more loaves. Reduce cooking time.