The donuts taste rather plain. I tried adding vanilla, extra sugar, extra cinnamon.. nothing really seemed to make them have that "pop" donut taste. I tried to sprinkle the donuts in sugar as well. The machine is fun to use, and would be good for the right recipie... also, this donut machine gets toooo hot for children to use. I burned myself taking a donut out, on the donut! Also only let stay in the machine for 1 min 15 seconds.