I think I'm converted! Not really a fan of packet cake mix but this was very moist and tasty - I think the madeira wine helped. Went a head and made another 2 cakes for the freezer. Thanks for posting loof. Made for December Aus/NZ Recipe swap.
*Made for Australia/NZ Swap #66* Really did go together in a jiffy, and baked for 50 minutes. A lovely "light" tea cake. Had no Madeira -- a Portuguese dessert wine, but had plenty of sweet Marsala, a Sicilian dessert wine -- where we visited the vineyard and winery last year ! Only had a small container of poppy seeds, maybe 1/4 cup or less, but was plenty for consistency and flavor. Will keep this recipe handy for the future ! Thanks for posting, loof.