So it's not the 4th of July yet, big deal! This stuff is great on chicken! I cut back to 1 tablespoon of cinnamon because I have a daughter who claims she's "allergic". With all the other goodies in this rub she didn't even notice! I totally smotherd some cut up chicken in this, left it to hang in the fridge for an hour, then cooked it on the grill. Yowza!