I like this cocoa for many reasons, only one of which is because it has a delightfully creamy texture. It makes an extra-large batch of cocoa mix, great for gift-giving or large groups. Running the powdered milk through the blender powders it, decreasing the odds that it will float to the top of the mix. The number of servings are approximate, as it will depend on how much mix you use per serving. I estimated at 2-tablespoons per serving. Adjust for personal taste.