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Is African food the next Chinese?
Mon Oct 22, 2012 4:21 pmForum Host
The significant increase of African immigrants to America is having an impact on our eating in the USA.
African grilled meats, spicy sauces and stews, and the vegetables, fruits, grains and root dishes traditionally served with them remain largely unknown to Americans. But for how much longer?
So far, the only African cuisine close to entering mainstream American dining are the distinctive delicacies of Ethiopian cuisine. Its small dollops of spicy stews and salads spread atop injera (a flat bread with the consistency of fresh dough) are nearly as familiar as South American specialties like ceviche.
Now – against the background of what’s been called a “phenomenal” influx of immigrants from Africa into the U.S. - there’s change afoot. American culinary circles are beginning to catch African aromas from across the continent. Avant garde diners and chefs – both Africans and others – are experimenting and popularizing them.
African food, in the mail
In his kitchen, Thalmus Hare pounds choice yams, plantains or cassava into fufu, a signature dish in his native Liberia. He takes cassava leaves, okra, spinach and other ingredients and whips up palava sauce or other dende (palm oil) soups and serves them along with Jollof rice. Hare works in Milner, Georgia as a caterer during the week, preparing southern-style meals. But he also runs a Liberian food site on the side.
Chef Thalmus Hare makes dishes mostly for Liberians living in the United States, part of a wave of some two million African immigrants that have moved to the U.S. over the last 20 years. During his best months, he prepares and sends out as many as 160 dinners. He also gets some orders from other segments of the community.
“More Americans are learning about African food as more people from the continent come to the United States,” says Hare. “The thing that prevents African food from becoming more popular is the negative perception most people have of Africa,” he says. “They associate the place with war, poverty, hunger.”
But food critic and consultant Mat Schaffer says the problem is simpler still: there is no “African” food, per se. “That kind of feeds into the sort of Sarah-Palin stereotypes that Africa is like one country,” he says. “Up in Egypt they’re eating a lot different food than in the townships in South Africa.”
The South African McDonald’s
Schaffer thinks different African cuisines will gain popularity in relation to the number of immigrants from those regions. They will start small and local, within immigrant communities, like the Cameroonian Roger Miller Restaurant in Silver Spring, Maryland or Sahara Oasis in Hyattsville, Maryland, which is owned by a Liberian. Such restaurants do little to alter the presentation and flavor of their food to win over the taste buds of the uninitiated, says Schaffer.
But that may be changing. Nando’s Peri-Peri, a South African chain, came to the U.S. three years ago. Since then it has become a hit, opening seven restaurants in Maryland and Washington, DC. It claims 70 percent growth per year and intends to have 25 restaurants in the U.S. by 2015. Nando’s, a hybrid between a fast food casual and a full-service restaurant, serves southern African-style Portuguese grilled chicken cooked in spice blends from Mozambique and other countries on the continent. For sides, you can order salads, some American mainstays and African-accented tropical treats.
“Our brand is from Africa,” says Burton Heiss, U.S. chief executive for Nandos. “It is essentially based on the premise: authenticity and sincerity in everything we do.” Right down to Nando’s signature grilled chicken in peri-peri (a bastardized shorthand for pili-pili, Swahili for pepper-pepper).
Somewhere between the small independent African food restaurateurs and Nando’s are popular mid-scale African restaurants in cosmopolitan cities like New York, Boston and Washington that cater to local African customers, Americans who have lived in Africa and adventurous foodies willing to try out unfamiliar culinary experiences.
In Boston, tables are usually full at Teranga, a cozy Senegalese restaurant in Boston’s South End that’s received high praise from critics. African food lovers can find similar upbeat, multicultural atmospheres at Baobab, another Senegalese restaurant in Harlem, New York or at Ghana Café near downtown DC.
“More people are becoming exposed to African food but there’s still a ways to go before it becomes mainstream,” says Peter Opare, 23, the bartender at Ghana Café and the son of the Ghanaian couple that owns and runs the restaurant. “Most of our non-African customers are former Peace Corps volunteers or diplomats who have lived in Africa.”
It will take more than that for African cuisines to sweep through America, Schaffer says. “How do cuisines become adopted by the popular culture? I think part of it is public relations. It’s famous people eating it and talking about it. Learning how to eat it yourself and liking it and telling people. I don’t see it happening yet.”
By Tanu Henry
Michael Fitzgerald contributed reporting to this story.
Wed Oct 24, 2012 10:15 amForum Host
Molly, thank you, that was a most interesting article.
I was amazed at the number of African immigrants to the USA.
I'm pleased to see it mentioned that one cannot simply say "African food", there being about 53 or 54 African countries!! It's like saying "European food".
It's also true that some dishes from some countries will never be popular in a Western country such as America -- some dishes are truly tasteless. I cannot, for example, see goat meat becoming popular ... ! And roots like cassava are extremely poor in nutrients.
I think it is safe to say that most of Africa is indeed poverty-stricken, and even in relatively rich countries like South Africa there are pockets of great poverty. (One big problem is the unacceptably high birth rate). Too many people, not enough food production.
Oh, I love Nando's!! It's South African, and my nearest branch is in Port Elizabeth, so not really "near"! Their peri-peri chicken grilled over open fire is just the best, and they also make great french fries and salad.
They now sell their various peri-peri sauces in the shops -- very pure and not full of artificial preservatives and stuff. I always have a couple of bottles in the kitchen.
With many immigrants from countries up north we have seen a lot of new African restaurants in our cities: Ethiopian, Sudanese, Somali and others.
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