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About was founded on the belief that the best food is created by real people, and technology will make it easier for all of us to eat better.

Company History. was founded by Troy Hakala and Gay Gilmore in September of 1999, initially launched as in December 1999. is a privately held company located in Seattle, Washington. For more information, learn About the Team.'s mission is to build The World's Smartest Cookbooksm. The key areas of include:

Intuitive Browsing. All of's recipes have been categorized, so you can browse based on hundreds of Categories: for example, the Course you want to make, the Cuisine of the world it derives from, the Main Ingredient required, the cooking Preparation, and a variety of Special categories, such as Holidays, Kid Pleaser, etc.. Unlike traditional cookbook indices, you can continue to combine and filter on categories as you go, e.g. click Appetizers first, then Mexican, then Chicken, and you will narrow the list of recipes shown at each step.

Powerful searching capabilities. Search for "chicken" and not only finds recipes with the word chicken in the title, but finds all recipes with chicken in the ingredients. Once you have executed a search, you can continue to refine it by adding criteria, e.g. chicken and eggplant dishes. Advanced Search makes it easy to find recipes fast, when you know what you want, e.g. "Italian, Vegetarian Soup with Tomatoes and Garlic you can make in under 30 minutes."

My Cookbook. You can create your own personal cookbook of favorite recipes culled from's database, and save them for easy access in the future. Your cookbook can be searched and browsed in the same manner as the rest of

My Grocery List. Your own personal grocery list sorts and groups ingredients from any number of recipes into one list for easy shopping. You can print out this shopping list and take it to the store to do your shopping.

Recipe Ratings and Suggestions. recipes are rated by our visitors, so you can be sure you get the best recipes and the best help in the kitchen.

Click here for media relations, advertising info and all other contact information for We're always interested in your questions, comments, and ideas.